[17:08–17:55]

I find that it's really important, actually, to have a grand why. This is all the way back to Viktor Frankl, the meaning of man — finding a why allows you to walk through the snow when it's cold and uncomfortable and annoying, which many things are when you're building with computers. They are cold and uncomfortable and annoying. Now, it shouldn't be that most of the time, but occasionally that will be there. And if you have a really strong why — why are we building this? who is it for? what are we trying to do to improve the world? — even if that's not more grand than just letting people love email, it's a lot easier and a lot more enjoyable to then carry whatever burdens you got to pack if you can set it up that way.